"The time is now to set in motion the changes needed to rebuild our party from the grassroots up, modernize the way we run campaigns, and attract different, energetic, and younger candidates at all levels," the site says. "We must be conservative in philosophy — but bold in our approach. We don't need a slight tweak here or there. We need transformation. We can't keep fighting a 21st century war with 20th century weapons."
To develop a more-“people-powered” party in the future, the group of activists is encouraging the RNC to reform how its organizes Republicans at the most local, volunteer-to-volunteer level, to move away from large-dollar donors that have historically financed the party and toward fundraising on the Internet from a base of small-dollar donors in the model of the Obama campaign, recruiting 25,000 new campaign workers, and making use of online technologies pervasive throughout the RNC’s operations.
"We must trust the online grassroots who want to take action on our behalf, and who need a decentralized, peer-to-peer volunteer community supported by our campaigns to really be successful. That will require giving up some control — more control than our traditional institutions are used to giving up — in exchange for an exponentially larger and more effective volunteer/donor/activist ecosystem.
Obama tapped the Internet successfully because he made it about "you" and "us" not "me" and "I." You were invited in. You were a key part of his campaign/movement. Your help was truly appreciated. Republican candidates need to grow more comfortable talking in these terms and focus less on being inaccessible objects of hero worship (the "me/I" strategy)."
Wow. These guys get it.
Time will tell if the old guard follow the Clinton model of smothering themselves in the past, or blazing a new trail like the Obama model. It will certainly be entertaining to watch!